Every startup is different, so every strategy is different. When we work with a new client, we tailor our strategies and deliverables based on the company’s business goals and priorities.
We’ll work with your team to create a tailored strategy and propose a flexible menu of tactics that best utilize our time, people and resources.
When we work with any new client, we first research your industry and business model as well as assess your communications/PR to date. From this discovery work, we draft a communications plan that details our communications and PR goals, how they support your company’s business goals, tactics, and measurement of success.
We’ve worked as journalists and know what the media wants. We tailor our pitches ranging from news, profiles, features to media mentions to secure coverage for our clients in top International, regional, and trade publications. We go beyond fundraising announcements and make sure our clients get in the news — even when they have nothing to announce.
Content creation is the bedrock of public relations and corporate marketing. Companies that produce consistent and compelling content will become top of mind and, over time, own their industry. At No Filter, we know good content when we see it, and are driven to ensure our clients’ content is journalist-quality.No Filter offers ghostwriting for a variety of written content, including blogs, deep dives, contributor content, op-eds, white papers and case studies.
Working with talented creatives, photographers, filmmakers, and audio storytellers, No Filter also develops stunning multimedia content for clients. We’ll discuss with your team a content project that is original, creative, and meant to spark a conversation. We’ve created a branded content series featuring Togo as West Africa’s leading trade hub with docuseries, photography, and blogs as well as an original interview podcast featuring top African CEO/founders.
To establish a reputation as an industry leader, CEOs/founders need to be visible at their top industry events. No Filter has strong relationships with key conference organizers to secure top speaking engagements from panel discussions to keynotes. We can advise on speaking spots, develop speaking points, and coach clients on how to captivate audiences.
Social media is a crucial part of your PR and communications. Building a strong and engaged audience on Twitter or LinkedIn helps you communicate directly with target audiences (investors, partners) and get on the radar of influential media looking for smart industry commentators.
A content strategy optimized for social media also helps you to score media mentions. At No Filter, we call this “ an owned + shared media to secure earned media strategy”. The more you write thoughtful and data-backed content, the more you raise your profile with the media, leading to inbound media requests and coverage.
We research your business and industry to craft a bespoke strategy.
We execute our deliverables end-to-end.
We break down our results to tie our PR outcomes to your business goals.