PR for Challenger

Brands

We turn fast-growing but unknown African tech startups into category leaders.

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We are No Filter PR

We value creativity, research, and authentic storytelling. We put people before products in our communications.

We’ve lived in Africa for over a decade and are passionate about telling the stories of how technology is shaping the continent — both people and society.

We are big believers in data, insights, and sharp analysis to elevate our clients’ profiles, authority, and visibility.

We root for the underdog

We specialize in working with challenger brands: companies that have rocketship-like growth but poor visibility.

The CEO/founders of challenger brands tend to focus on business operations and avoid the spotlight. Their devotion to the behind the scenes has come at the expense of their storytelling. When they look to raise their public profile, they face well-funded rivals who dominate public perception as the industry leader – simply because they raised more money.

This is our sweet spot: we transform challenger companies into industry leaders with our data and insights-driven PR.

OUR SERVICES

No Filter PR is a full service public relations agency that specializes in helping challenger brands turn into industry leaders.

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Communications Strategy

Without strategy, PR devolves into vanity metrics. At No Filter, we devise a PR plan that links our PR/ communications work to your business goals.

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Media Relations

We have close relationships with top tier media in Africa. As former journalists, we know what the media wants and how to pitch our clients to maximize media coverage.

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Ghostwriting

With our network of talented writers, we write all forms of content for our clients: op-eds and contributor pieces, blog posts, and longer form thought leadership content.

MORE ABOUT OUR SERVICES

WHY DO YOU NEED PR?

Anyone can buy advertising. But effective PR is priceless.

PR helps you build visibility, credibility, and authority with your key audiences to win their trust.

When a journalist writes about your company or quotes you, you gain credibility that can’t be bought.

You position yourself and your company as an authoritative industry source when you write thoughtful and substantive content.

You become top-of-mind with key audiences (investors, customers, and talent).

When your company is well known, everything becomes easier: fundraising, sales conversion, and hiring the best people.

WHY COMPANIES USE NO FILTER PR

When we work with a new client, we master their business, learning it inside and out. We live in West Africa, and bring our deep knowledge of the region and markets to our communications work. And, we excel in delivering massive results.

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THE PROOF IS IN OUR NUMBERS

204

Pieces of coverage

23

Pieces of content

17

Happy clients

Brand positioning and stakeholder engagement through a multimedia content project

MFS Africa is a pan-African mobile money gateway. With its presence in 34 African countries, the company has an unparalleled footprint across the continent...

VIEW CASE STUDY

DON’T TAKE OUR WORD FOR IT

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TESTIMONIALS

No Filter has been an outstanding partner for Daystar Power. Unlike many PR agencies that have a generic approach, they stand out for their creativity and passion for our business. They have developed a public relations strategy that cemented our company as an industry leader landing us coverage in the FT, Reuters and Bloomberg.

— Jasper Graf von Hardenberg Daystar Power CEO/co-founder

We were impressed with No Filter’s mastery of our industry and business. They landed top tier media placements - even when we didn’t have news to announce. Their work drove a flurry of leads and had investors reaching out. No Filter has become our PR partner of choice.

– Deepankar Rustagi OmniBiz CEO/founder

"The No Filter team is hard-working and deeply committed to our business. They’re not focused on fluff but executing strategies that have moved the dial. There’s no PR agency we’d rather work with.”

— Richmond Bassey, Bamboo CEO/co-founder

“No Filter has a strong knowledge of West Africa and mastery of local context. Their dedication to creative storytelling that focuses on people and impact is unmatched. They over delivered for Africa Crossing Borders and are easily our favorite writers and creators to work with.”

– Dare Okoujou MFS Africa CEO/founder

No Filter quickly understood our company’s business model,  priorities and values. We’ve worked with No Filter on multiple projects, and they always deliver a PR strategy tailored to our specific needs.

— Ayooluwa Nihinlola, uLesson Chief of Staff

CLIENTS

Whatever your level of PR experience, we support you with effective media engagement, cultivating win-win relationships with relevant journalists.

MEDIA COVERAGE

BBC logoQaurtz logoFinancial Times logoBloomberg logoReuters logoCNBC logoTC TechCrunch logoThe Economist logo

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